Joseph Sugarman
Author
Publisher
Wiley
Pub. Date
[2007]
Language
English
Description
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--book jacket.
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